Surya Newa

Systems-Driven Product

AboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAboutAbout

I'm Surya Newa, an undergraduate at NYU studying Product Management and Integrated Design and Media. I'm a product thinker who specializes in design engineering.

From microinteractions to branding systems, I build products that feel magical at every scale. By combining product design, branding, and front-end craft, I turn ideas into experiences with depth and direction.

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NYU x BrainStation Product Case Competition Winner
National Product Case Competition Undergraduate Winner
NYT Coming of Age in 2021 Selected Artist
2026 Yale YHack Most Creative Winner

February 2026 - Present

Coinbase

Product Design Consultant

June 2025 - August 2025

Chipper

Product Engineering Intern

May 2025 - August 2025

BenchPrep

Product & Marketing Intern

May 2023 - July 2023

Logic

AI Product Management Intern

Projects

PROJECTS

Viboard

Moodboarding web app for image generation

EveryRepo

Interactive codebase mapping engine

Empowered

Web design for an education consultancy

Studio

Archive of designs, artworks, and references

User Research Roadmapping Agile & Scrum Methodologies UI/UX & Product Design Prototyping A/B Testing Data Analysis

Linear Notion Dovetail Figma Framer Magic Path Claude Code Cursor Expo GitHub n8n Amplitude PostHog Maze Clay

HTML CSS Tailwind JavaScript TypeScript React React Native Next.js Node.js Python Java SQL R

Fusion Cuisine Cooking Experiments Tennis Neal Stephenson Isaac Asimov Symbolic Convergence Cymatics Digital Art

"It's the duty of

artists to dream

out loud in a

productive way"
"It's the duty of

artists to dream

out loud in a

productive way"
"It's the duty of

artists to dream

out loud in a

productive way"
"It's the duty of

artists to dream

out loud in a

productive way"
"It's the duty of

artists to dream

out loud in a

productive way"
"It's the duty of

artists to dream

out loud in a

productive way"
"It's the duty of

artists to dream

out loud in a

productive way"

Connect

Signal Archive

Role: Design Engineer Tech: Astro, TypeScript, GSAP

Signal Archive began as a way to turn a growing pile of notes, screenshots, and references into a browsable editorial system.

The work focused on keeping the visual shell expressive while shifting mutable copy, tags, dates, and media into a validated content layer.

Project description

Problem

The site needed a durable way to evolve copy and media without revisiting animation-heavy component files.

Timeline

Initial architecture, schema design, and migration planning over a focused build cycle.

Outcome

Collections became the source of truth while components stayed renderer-first.

How the system was structured

The main architectural move was separating editorial data from motion and layout code.

Homepage sections remained visually stable, but their text, metadata, and media were rewritten as collection entries.

Archive-like pages such as Labs, Gallery, and Atlas moved to typed JSON entries so page logic could stay in Astro without becoming a data store.

Key points

Explicit ordering instead of array position
Production-safe draft filtering for blog posts
Shared media objects with fallback behavior

Results

A content-first archive model for projects, references, and editorial fragments.

Editorial velocity

New entries can be added without touching component templates.

Schema safety

Required fields, ordering, and media expectations are validated at build time.

UI stability

Animation and layout code remain intact because DOM contracts stay renderer-owned.